Quicklinks
Social Media
Social media is one of the fast growing mediums of this decade, which is saying a lot! The number of visitors on social media sites in Australia is surpassing the number of people that use search engines... and it's still growing.
Social marketing is still in its infancy, but there currently exist significant opportunities for organisations to take advantage of social media to build relationships with their delegates and sponsors, build exposure to their event brand and manage their reputation online - all of which impact sales and revenue.
Social Networks
At AST Management we build conference and event web sites, delegate registration pages and databases, we can provide online payment gateways, program and sponsors pages. We appreciate the changing face of the Internet and the World Wide Web - and the growing need for social media. We will advise you on your needs to keep a finger on the pulse in an ever-changing electronic world.
We keep your online conference and event needs, cost effective, efficient, user friendly and professional.
We can tell you what works and what does not!
WHAT IS SOCIAL NETWORKING?
Social Networking means exactly the same thing online as it does offline. It is a social structure made up of relationships and links, whether strong or weak, to people we have something in common with. Apply this to the web and you have a series of websites where people gather to interact with other like-minded individuals. Just like offline social networking people are given a forum where they have the opportunity to meet others in a familiar environment, to chat, participate in events, combine temporarily to form sub-networks, create private networks or interact in public networks.
Twitter... Building Relationships
Twitter has fast become one of the most visited social media websites on the Internet, with astonishing growth rates year upon year. The uptake of Twitter has been so significant that Google, Bing and Yahoo have now integrated Twitter results in their main search engine rankings.
Twitter provides an additional channel for communicating and building relationships with your prospects and customers. Because Twitter messages are short they can easily be read on mobile phones which means that your company's ´followers´ can read your Tweets (ie your message) while doing almost anything - it´s a quick, easy and cost effectiveand way to stay in touch with your customers wherever they are.
Twitter... The Real Time Search Engine
Twitter is now being used as a ´real time´ search engine, allowing users to find the most up to date information on any topic or organisation. Unlike search engines, which can sometimes takes weeks to find new web pages and add them to their index, Twitter posts are instantly available to view by the public. This means that any good or bad news about your Event can be instantly disseminated to millions of people around the world.
Search Engine Optimisation | S.E.O.
How SEO Benefits You
Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. As an Internet marketing strategy, SEO considers how search engines work and what people search for.
Facebook
has been one of the biggest success stories of the last 5 years, with more than
8 million Australians using Facebook on a regular basis (that’s around 40% of
the population!).
This does not mean it is right for your conference... in most cases it will not make any difference to delegate numbers, but if you are trying to grow interest in your event from certain demographics it can be useful.