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Delegate Boosting, Marketing and
Promotion Services
AST can help you attract new
delegates and retain existing ones,
we have a number of marketing
services designed to help you reach
your goal.
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locate and create targeted
mailing lists.
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design and print all promotional
materials.
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arrange advertising.
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create and manage the Web site.
Marketing
Communication Service Package
AST can take your existing databases
and set up an email server to send
both full color HTML and basic text
messages to promote the Event.
Features Include:
Contact Detail
Updates
Each campaign sent out can include a
Profile Update function allowing
your database of contacts to update
their personal details. Statistical
reports allow you to see update
profile activity per campaign. This
is also a great way to begin
building your database if you only
have an email address to start with.
Manage
Un-subscribers
Recipients can unsubscribe from your
database simply by entering their
email address and choosing to remove
themselves. You are provided with
reports detailing un-subscribers and
they are automatically placed into
an unsubscribe folder allowing easy
management. Previously un-subscribed
contacts are also flagged and
blocked when trying to re upload
from new spreadsheets or other
database systems providing peace of
mind that we won't carelessly resend
information to previously
un-subscribed members or past
delegates.
Manage Bounced
(Undelivered) Emails
We can manage bounced email that was
unable to be delivered. Bounces are
flagged as Permanent or Temporary
based on reasons for non delivery.
We can easily update the correct
email address and resend to
temporary and full mail boxes.
Statistical
Results
Reports provide detailed information
on the following from each email
sent:
a) Number of emails received
a) Number of email opened
b) Percentage of HTML to Plain text
c) Links clicked (Unique vs. Total)
d) Who actually clicked links
e) Click through rate as %
f) Forward to Friend Activity
g) Un-subscribers and bounced emails
h) Number of profile updates
All statistical data can be sent to
you in a usable reports.
Reports also detail total number of
emails sent, number of databases,
total number of new subscribers and
total number of un-subscribers.
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